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What is a real estate feature sheet?

A real estate feature sheet is a one- to four-page printed or digital summary of a single listing — hero photo, a photo gallery, the key facts, room dimensions, a map, a QR code and the agent's contact details on one page — handed to buyers at a showing or open house and used as a supplement to the MLS listing.

A real estate feature sheet is a one- to four-page printed or digital summary of a single listing: a hero photo, a photo gallery, the key facts, room dimensions, a map, a QR code and the agent's contact details. Agents hand it to buyers at showings and open houses, and it supplements the MLS listing, where field limits leave little room for photography or a floor plan.

This guide covers when agents use one, what belongs on it, how it differs from a flyer and a spec sheet, how many pages to print, and how to format it for a printer. It ends with a worked example for a two-bedroom condo.

When agents use one

• Open houses. A sheet leaves with the buyer, so the listing keeps working after the visitor has walked through four other homes the same afternoon.
• Private showings. It answers the questions a buyer would otherwise have to remember to ask — square footage, room dimensions, taxes, strata fees — without the agent standing over them.
• As an MLS supplement. The MLS entry is a database record with field limits; the feature sheet is where the photography, the floor plan and the story of the home get room to breathe.
• As a digital handout. The same layout exports as a PDF for email, for a QR-code landing page, or for the listing's own web page — the print piece and the link are the same document.

What belongs on a feature sheet

• Hero photo. One image, full bleed or near it, that a buyer recognises as the home when they get back to their car.
• Photo gallery. Three to twelve interior and exterior photos, laid out as a grid — enough to carry the walk-through, not so many that the sheet becomes a brochure.
• Key stats. Beds, baths, square footage, year built, taxes and strata or maintenance fees, in a scannable block rather than a paragraph.
• Room dimensions. A room-by-room table is what a buyer comes back to when measuring furniture later.
• Agent block. Headshot, name, brokerage, phone and email — the reason the sheet exists is that someone calls the number on it.
• QR code. A scan back to the listing page, the video tour or the floor plan, so a printed sheet still leads to the digital media.
• Map. Where the home sits in the neighbourhood, for buyers who are cross-shopping areas as much as homes.

Feature sheet vs. flyer vs. spec sheet

• A flyer is a one-page, mostly-photo promotional piece — its job is attention. It often carries a single hero image, a price and a phone number, and it is designed to be posted, boosted or left in a box on a sign.
• A spec sheet is the opposite: dense, technical, mostly numbers. Builders and commercial listings use them for finishes, mechanical systems and unit mixes.
• A feature sheet sits between the two. It is the buyer-facing document that carries both the photography and the facts, at the length a person will actually read while standing in a kitchen.

A worked example: a two-bedroom condo

• Page one: hero exterior photo across the top; the address and asking price under it; a stats block with beds, baths, square footage, strata fee and taxes; and the agent block with a headshot and phone number in the lower third.
• Page two (on a two- or four-page sheet): a six-photo gallery of the living space, kitchen and primary bedroom; the room-dimensions table beside it; a QR code to the full listing page.
• Pages three and four, on a four-page sheet, are where the floor plan, the neighbourhood map and a longer description go — the material that turns a handout into something a buyer keeps.

Printing and format

• Most of our feature-sheet templates are built for US Letter (8.5" × 11") and ship as one-page flyers and as two- and four-page sheets, so the same listing content can go out as a single handout or as a folded booklet.
• Every template is composed from the same block set — photo, gallery, stats, agent, rooms, map, QR, table, chart, heading and paragraph — which is why swapping a design does not mean re-typing the listing.
• Print-ready exports can be produced with bleed and crop marks, so a sheet sent to a commercial printer does not come back with white edges.

Browse feature-sheet templates

Feature sheet questions

What is a feature sheet in real estate?

A feature sheet is a one- to four-page summary of a single listing, handed to buyers at showings and open houses. It carries a hero photo, a gallery, the key facts, room dimensions, a map, a QR code and the agent's contact details, and it supplements the MLS listing rather than replacing it. Browse feature sheet templates.

What should be on a real estate feature sheet?

A feature sheet needs a hero photo, a small gallery, a key-stats block, a room-dimensions table, a map, a QR code and an agent block. Key stats means beds, baths, square footage, year built, taxes and strata or maintenance fees. The QR code links back to the listing page, video or floor plan, so the printed sheet still leads to the digital media. See the templates.

What is the difference between a feature sheet and a flyer?

A flyer is a one-page, mostly-photo piece whose job is attention, while a feature sheet carries both the photography and the facts. A spec sheet sits at the other extreme: dense, technical and mostly numbers. The feature sheet is the buyer-facing document in between, at a length someone will read during a showing and keep afterwards. Browse our print pieces.

How many pages should a feature sheet be?

One page suits a condo or a straightforward listing, two pages suit a gallery spread, and four pages suit fuller listings. Four pages make room for a floor plan, a map and a longer description. Our templates come in all three lengths, most of them on US Letter, so the same listing content can go out as a single handout or as a folded booklet. See the templates.

Can a feature sheet be digital instead of printed?

Yes, the same layout exports as a PDF for email, for a QR-code landing page or for the listing's own web page. The open-house handout and the digital follow-up are then one document, so buyers see the same photos and facts in both. Print-ready exports can also include bleed and crop marks for a commercial printer. See our print options.

Do I need professional photos for a feature sheet?

Professional photos give the best result, because a feature sheet is mostly photography and its quality is bounded by the photos on it. A sheet built from phone snapshots reads as a phone snapshot, printed larger. Our feature sheets are built from the photos we deliver for your listing, so the print matches the MLS images. Book listing photography.

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